The healthcare industry is experiencing rapid advancements in technology, and as a result, marketing strategies are evolving. One of the significant changes is the increasing reliance on AI-generated content for marketing purposes. Although AI-generated content has its place in the marketing efforts, it's essential to recognize that it should not replace human-generated content entirely. In this blog post, we will discuss the importance of developing marketing content that is clearly human-generated and the various channels and content types that can be utilized to achieve this.
AI vs. Human-Generated Content
The rise of AI writing tools has led to a flood of generic content on social media and other marketing channels. While AI-generated content can serve as an effective promotional tool, it should be the vehicle that drives people to the content rather than the content itself.
AI-generated content can lack the authenticity, emotion, and personal connection that human-generated content can provide, which are essential factors for engaging healthcare consumers. By developing marketing content that is clearly human-generated, healthcare companies can build trust, establish credibility, and create meaningful relationships with their audience.
Emphasizing Live Events
One effective way to prioritize human-generated content in healthcare marketing is by focusing on live events. Live events, such as webinars, conferences, and workshops, provide an opportunity for real-time interaction and engagement with the audience. They create a sense of community and foster personal connections between the healthcare company and its audience.
Additionally, live events offer valuable opportunities for healthcare professionals to share their expertise and knowledge, providing informative and educational content that is clearly human-generated. AI-generated content can then be used to promote these events and drive traffic to them, effectively utilizing both forms of content creation.
Multi-Person Podcasts and Videos
Another approach to prioritize human-generated content in healthcare marketing is through multi-person podcasts and videos. These formats provide an engaging and dynamic way to showcase the human element behind healthcare companies, their products, and their services. Multi-person podcasts and videos can capture real conversations between healthcare professionals, patients, and other stakeholders, offering insights and personal stories that resonate with the audience. By combining the expertise and experiences of various individuals, these formats provide unique perspectives and a depth of knowledge that AI content generator tools cannot replicate.
The Role of AI in Promoting Human-Generated Content
At Borderline, we understand the importance of striking a balance between AI-generated and human-generated content in healthcare marketing. AI tools have a clear place in our efforts for our clients, as they can streamline processes, target specific demographics, and amplify the reach of marketing campaigns. However, our primary focus remains on putting human-generated content at the heart of our communications efforts.
We work closely with our clients to explore marketing channels that emphasize human-generated content, such as live events, multi-person podcasts, and videos. We then leverage AI-generated content to promote and drive traffic to these events, ensuring that the human element remains the focal point of our marketing plans.
In a world where AI-generated content is becoming increasingly common, it is crucial to prioritize human-generated content in healthcare marketing. By focusing on live events, multi-person podcasts, and videos, healthcare companies can build trust, establish credibility, and create meaningful relationships with their audience. At Borderline, we are committed to helping our clients strike the perfect balance between AI-generated and human-generated content, ensuring that the human element remains at the core of our communications efforts.