Borderline Supercharges Federal Agency's Social Media Presence

Introduction

Borderline, a leading healthcare communications company, has served as digital marketing support for a federal agency within the Department of Health and Human Services (HHS) to enhance their social media presence for the last several years. When we took over the agency faced challenges with limited followers and low engagement on its social media platforms. Through our innovative two-pronged approach, we not only increased their follower base but also dramatically grew their engagement with stakeholders. Our work has generated best-in-class metrics results for impressions, engagements, and engagement rates.

The Challenge

Initially, this agency had a limited presence on social media platforms such as Twitter, LinkedIn, and Facebook. The agency had only 40-50k followers on Twitter, minimal followers on LinkedIn and Facebook, and extremely low engagement rates. The agency required a comprehensive strategy to boost its social media presence and efficiently reach its target audience and stakeholders.

The Solution

Borderline developed a two-pronged strategy to address the agency's social media challenges:

1. Rapidly increasing the agency's volume of posting around key content lanes.
2. Implementing an AI-driven strategy for the timing and deployment of posts.

To execute this strategy, we employed our proprietary tools to rapidly target and grow a strategically curated follower base. Additionally, we expanded the agency's presence on visually oriented mediums like Instagram, allowing them to reach new audiences and leverage the platform's unique features to maximize engagement.

Our approach began with an in-depth analysis from both a qualitative and quantitate perspective of the agency's existing social media efforts, target audience, and key content areas. Based on our findings, we identified where the this agencies desired audiences gathered on social media and the optimal posting schedules and content types to maximize reach and engagement. Our AI-driven strategy analyzed user behavior patterns and platform-specific algorithms to optimize the timing and deployment of posts, ensuring maximum visibility and engagement.

In tandem with our content and posting strategy, we employed targeted campaigns to grow the agency's follower base. By leveraging our proprietary tools, we identified and engaged with relevant influencers, industry professionals, and stakeholders, encouraging them to follow and interact with the agency's social media accounts. This approach not only increased the agency's follower count but also ensured that their content reached the right audience, leading to higher engagement and improved credibility.

Results

Through our efforts, the agency experienced phenomenal growth across their social media platforms:

1. Social media following grew to over 200k across eight distinct social media accounts, a significant increase from their initial numbers.
2. Dramatically increased engagement with stakeholders on social media, allowing the agency to foster stronger relationships and promote dialogue on critical health topics.
3. Best-in-class metrics results for impressions, engagements, and engagement rates, showcasing the effectiveness of our strategies and the agency's improved social media presence.

Our work with this agency allowed them to produce content more efficiently, making it easier for them to reach key audiences and stakeholders. The increased following and engagement rates led to an expanded reach, enabling the agency to share vital health information, updates, and resources with a broader audience. As a result, the agency has increased it position as a trusted source of information and a valuable resource for both professionals and the general public.

Notable achievements include:

1. The agency's Twitter account experienced a growth of over 52%, surpassing the 75k follower mark.
2. The agency's LinkedIn where most of it’s target audience is most engaged saw a massive 830 % increase in followers to just of 93,000.
3. The launch of the agency's Instagram account garnered over 8k followers within the first 6 months of launch, providing a new platform to engage with visually driven audiences.
4. The agency's overall engagement rate increased by more than 150%, demonstrating a marked improvement in the quality and relevance of their content.

Conclusion

The success story of this agency is a prime example of Borderline's expertise and dedication to delivering exceptional results for our clients. Through our strategic approach and innovative solutions, we have transformed the agency's social media presence, enabling them to better serve their mission and effectively communicate with their target audiences.

At Borderline, we understand the importance of a strong and engaging social media presence for organizations in today's digital world. If your organization faces similar challenges or seeks to elevate its social media presence, we are here to help. Our team of experts will work closely with you to develop a customized strategy tailored to your specific needs and goals, ensuring that your organization's voice is heard, and your message resonates with the right audience.

Through our data-driven approach and innovative technologies, we can help your organization achieve impressive growth, foster meaningful engagement, and establish a lasting, positive impact on your target audience. Let Borderline be your partner in navigating the ever-evolving world of social media and empowering your organization to reach its full potential.

Contact us today to learn more about our comprehensive social media management services and how we can help your organization achieve outstanding results.