Informed outreach. Measurable results.

We combine creative content, audience research, and web analysis to help agencies explain their work, plan outreach, and measure what works.

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SBA 8(a) Certified
SBA 8(a) CertifiedVirginia certified Small and Micro-sized Business

What we can help your agency do.

Plan communications and outreach

Define your message, understand your audience, and develop campaigns around your agency's goals.

  • Brand strategy and positioning
  • Campaign development
  • Audience research assisted by artificial intelligence (AI)
Team reviewing an outreach plan in a conference room

How we make your communications more effective.

Responsive

We turn research and data into timely information that helps leaders respond to new initiatives and current events.

Evidence-Based

We combine AI-assisted web research with audience testing to shape what we say and how we reach people.

Results-Driven

We use established measures to assess outreach performance and compare your agency's visibility with peer organizations.

Technology-Enabled

We use emerging AI tools to expand content production and speed up analysis, helping your team get materials and insights sooner.

A sample of our government & health work.

Two clinicians reviewing a tablet in a hospital corridor

Agency for Healthcare Research and Quality

2014–presentSubcontractor

Social outreach, digital publications, and mobile applications for the Office of Communications. Web and content analysis to inform leadership decisions.

Attendees seated at round tables in a conference ballroom

Office of Child Care

2016–2024Vendor

Virtual and hybrid meetings for hundreds of participants, including event applications, outreach, registration, materials, and logistics.

Counselor sitting with a teenager on a park bench

National Alliance on Mental Illness

Created TraumaInSight, an interactive training course for youth counselors, with audience testing before and after launch.

Physician talking with a patient in an exam room

Novartis Pharmaceuticals

Audience and web research on early cardiovascular risk factors, translated into multiple awareness campaigns.

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Deeper into the continuum.

Services · Our work · Federal health agency case · Contact

Tell us what your agency needs.

Contact us to discuss your scope of work, timeline, and contracting requirements.

Capability statement PDF
Gregory WolfsonCEOgreg@itsborderline.com571.970.5031 x402
Michael PeloquinPartnermichael@itsborderline.com571.970.5031 x401