Branding and Messaging

We build brands from scratch or simply help our clients refresh their customer-facing properties like their logo, website, and documents. We also make sure that social platforms are aligned with the brand image.

Revitalize Your Brand, Craft Your Message

Your brand is the first impression you make as a company. Having an outdated logo, website, or email template tells your customer something about your business. A better brand can charge more money and get better clients. Our design team can take over a new logo design or a complete rebrand.

The way something is designed can be one of the most important things you can communicate to your audience. It makes an immediate impact. The lack of design can have a negative impact as well. So we make sure we put an emphasis on refining our content to delight your audience and make a positive emotional impact.

We have a mission driven design process. We define the goal, audience, and needs of what we are designing and then create versions to enable immediate iteration. Whether it be a logo or a website, we begin with sketches so we can begin to visualize the final product.

Logo Design

Borderline’s logo design process begins with us working together to understand and clarify your company’s brand identity. What is your company’s unique value proposition? What values and beliefs drive your company and its workers? Who is your ideal customer, and how would you want that customer to view your company? Exploring these questions will provide us insight into you company’s unique character, which will in turn inform the logo design process.

From there, we will brainstorm verbal and visual ideas with you to create moodboard that will help drive our creative vision.  This moodboard can include visual styles, colors, fonts, and iconography that speak to you, your company employees, your target audience. It can also include tried and true ideas used by your industry and competition. If we have previously performed an environmental scan for you, those ideas will also be integrated into the moodboard.

Finally, our designs will engage in an iterative design process with to hone in on a logo that is unique, reflects your brand identity, and works in any size and context. We will output both finished outputs and design files for that will ensure you have a consistent brand presence moving forward.

Marketing Collateral

From business cards to leave-behinds, we can design eye-catching collateral that will stun your prospective clients. Do you need help designing:

  • Business Cards
  • Handouts for Tradeshows
  • Brochures
  • Real Estate Collateral
  • Invoices
  • Concepts
  • Briefing
  • eBooks
  • White Papers
  • and more...

Our designers are ready to take on any challenge so you feel confident handing your brand and message directly to your future clients.

Reach Out

Ready to start your next project? Have a question about one of our services? get in touch with one of our producers and we will be happy to assist you. We're excited to hear from you!