The best brand videos are almost entirely about making your audience feel something. It shows your passion for doing what you do. You could be an association who helps their members solve their problems or a lawyer who finds passion in helping entrepreneurs set up new businesses and helping them raise capital. Whatever your industry, your brand video should show your passion.
At Borderline, we understand the power of an effective brand video and have produced many for our clients through the years. Often times, brand videos are produced for an anniversary, a new brand, a new office, or a change in leadership. They punctuate a change and help move entire organizations to another phase. This is why an effective brand video will be useful for 5-10 years, not something you produce every year. Because of this, we recommend taking a slightly longer production schedule (2-3 months) to really think through the full production and make sure everyone in your organization has the opportunity to weigh in.
Creating a brand requires a tone. With Train Relentless, we help Ben Emanuel express his tone through his brand.
To commemorate their history and set the tone for the next 60 years, Borderline helped BKK craft an exciting 60th anniversary video.