Communications Research

Research Subject Recruitment | Qualitative Research | Quantitative Analysis

From Data to Impact

We help brands, government agencies, and nonprofits answer critical questions about their audiences and communications. Borderline’s approach blends advanced digital tools (like social media scanning, digital listening, competitor benchmarking and AI-driven analytics) with proven research methods to deliver actionable insights. From recruiting the right participants to conducting deep qualitative studies and rigorous quantitative analysis, we provide end-to-end research support that drives effective communication strategies.

Engage, Explore, Empower

  • Engaged Participants

    Engaged Participants

    Leverage digital outreach and AI-driven targeting to recruit a diverse pool of participants, ensuring your study hears from the voices that matter most.

  • Deeper Understanding

    Deeper Understanding

    Combine in-depth interviews with AI-powered analysis to uncover meaningful insights, revealing the motivations behind your audience’s choices.

  • Confident Decisions

    Confident Decisions

    Apply advanced analytics to transform raw data into clear, actionable insights that instill confidence in your strategic decisions.

Research Subject Recruitment

The Right People, Real Insights

We help brands, government agencies, and nonprofits answer critical questions about their audiences and communications. Borderline’s approach blends advanced digital tools (like social media scanning, digital listening, competitor benchmarking and AI-driven analytics) with proven research methods to deliver actionable insights. From recruiting the right participants to conducting deep qualitative studies and rigorous quantitative analysis, we provide end-to-end research support that drives effective communication strategies.

Smart, Inclusive, Reliable Recruitment

  • AI-targeted outreach pinpoints hard-to-reach groups and niche communities
  • Inclusive recruitment brings in diverse voices, including underrepresented groups
  • Ultra-low no-show rates (~3–5% vs. ~20–30% industry norm) keep your studies on track
  • Cost-effective strategies often reduce or eliminate the need for costly incentives
Smart, Inclusive, Reliable Recruitment

Qualitative Research

The Why Behind the What

Numbers alone don’t tell the whole story – our qualitative research uncovers the “why” behind the data. Borderline’s expert moderators lead insightful focus groups, in-depth interviews, and online discussions to explore attitudes, motivations, and perceptions. We leverage digital collaboration tools to reach participants wherever they are, capturing authentic feedback that helps shape resonant and effective messaging for your audience.

Every Conversation Counts

  • Expert-led focus groups & interviews that dig deep into audience perspectives
  • Digital engagement tools (including virtual panels) to capture real-time, honest feedback
  • Thematic analysis to identify key trends, sentiments, and hidden insights in conversations
  • Actionable recommendations turning qualitative findings into clear, strategic guidance
Every Conversation Counts

Quantitative Analysis

Evidence-Based Insights at Scale

Our team excels at turning raw data into meaningful insights you can act on. We design and deploy custom surveys and use advanced analytics to quantify public opinion and measure campaign impact at scale. From statistical modeling to dynamic data visualization, we help you make confident, evidence-based decisions and clearly demonstrate the value of your communications efforts.

Data Made Digestible

  • Custom survey design to gather exactly the metrics and feedback you need
  • Advanced analytics (including AI-driven pattern recognition) to uncover trends and correlations
  • Data mining & scanning of social and web data to track real-time audience sentiment
  • Clear visual reporting (dashboards, infographics) to make complex data easy to understand for stakeholders
Data Made Digestible