Every event has the opportunity to not only reach those in attendance but also your entire extended audience. An event is a time when you can film testimonials, interviews, b-roll, and take images that can support your marketing long after the event is over. You can use these assets on social media in subsequent videos, or in other creative ways.
Borderline can support events in a myriad of ways. We can help use videos including motion graphics to spread awareness of the event on social media. We can film panels, interviews, testimonials, or simply b-roll at the event which can be used in many other digital products. We have supported events of all types including panels, conferences, conventions, all-hands meetings, and many more. They each have their own challenges but it is one of the greatest opportunities organizations have to produce a large amount of content.
On the floor of the Detroit Autoshow, we followed Global Automakers' CEO John Bozella as he saw the new cars and interviewed industry experts..