// case study
Strategic healthcare SaaS go-to-market
Content, SEO, and coordinated outreach to position a healthcare SaaS product with hospital decision-makers — archive narrative cleaned for the refresh.
// media
Vimeo embed placeholder. vimeo.com/itsborderline
// the work
What we shipped.
The engagement combined environmental listening, content that built familiarity with target buyers, SEO so searches validated the pitch, and a timed direct-messaging campaign once trust had a chance to form.
Related: Analytics & strategy · Content development.